It’s nice working with a fellow book blogger on a post. As well as fun bouncing ideas back and forth, it’s also fun having a guest post or two on your blog. Or doing them for others! However…it’s not as simple as you first think. Or is it? Have we just over complicated what a collaboration post is?
Wait hold on Clo, what are guest/collab posts? Well, let’s do a brief recap of what they are before we get into this content type!
Definition: Guest posts involve you writing an exclusive post for someone else’s blog, meaning the post you write can’t be posted to your blog. Collab posts are where you and one or more people, work on a post. To go up on one blog. You may choose to do multiple so you all get something for your blog.
Pros: You can make friends this way, and friends are basically connections…connections of knowledge, support, help and great friends if you make the time to get to know them. It can also give you and others a way to connect with other readers, who may not have heard of your blog. Basically, you get exposure for you and your blog.
Cons: Eh time zones for collab posts can make things awkward, and for guest posts it’s sometimes tricky knowing what to write for someone else.
Stats: depending on the post/s and the blog, but they’re usually med-high
Let’s chat about how we’d go about asking for guest posts as well as how collaboration posts typically work.
Just a quick note, to say if you want to read any collaboration posts I’ve done elsewhere or/and guest posts – check on My Posts Elsewhere page. For guest posts and collab posts on my blog, check out Friends On The Blog page!
In case you can’t tell, I love collaboration posts I find it fun bouncing ideas off with someone else, and just generally working on a post together. Guest posts I also love, but I do prefer having discussion guest posts on my blog.
I think the main thing that needs addressing here, is writing a guest post for someone else, means you can’t go and post it on your own blog.
Wait Clo…but it’s MY own content. I wrote it, so why can’t I?
Several reasons, the main one is it can mess up the SEO rankings. I don’t know a whole lot about SEO but if you want to learn more about it, do check out Becky’s Blogging 101 post on it. Super insightful and she knows what she’s on about! (here’s her other post on SEO optimisation!)
If you post the same content on your blog, when it’s on someone else’s, then the bots which are in charge or ordering which posts get seen first. Are going to wonder which was the original post, which one should go first, basically it’s going to damage both posts and your blogs may end up being ranked lower overall.
When you write a guest post, go into it with this in mind: “The content can’t go on my blog as well, but I can provide an external link, to drive traffic to my post and that persons blog. Win-win.”
At least that’s how I look at it, I also like knowing I can easily see all my guest/collab posts on one page.
Guest posting on someone’s blog doesn’t mean you lose ownership, at least it shouldn’t mean that. If you guest posted on my blog for instance, I’d include links to your blog, social media and I state clearly in my sign up form. You own the content, if at any point you wanted your guest post taking down, all you have to do is contact me. (Although I’d say don’t contact someone, to take the guest post down, just so you can post it on your own blog; that probably won’t go down well)
In terms of writing the guest post and sending it, I use Google Docs simply because it’s easy for everyone, no matter the tech you’re using. Google Docs will still work for you. Oh and a guest post doesn’t have to just be a discussion post, oh no it can be any type of content, I just happen to only accept discussion posts. I know of others who’ll accept book reviews as a guest post etc.
I can’t stress enough how much I enjoy these posts. I just love collaborating with fellow book bloggers and I actually have been working on a few recently, as I erm…prewrite this post funnily enough. Anyhoo collab posts are most commonly seen with two bloggers working on one post…to go up ONE blog. That’s right, the one post will only be going on one blog. It’s why I’ll usually offer to work on two collab posts, so we both get some content and it’s fun!
You can however collab with more than one other person, of course the details are entirely dependent on the collab. For instance, I’ve participated in roundtable posts before, which are fun and insightful depending on the topic.
As for the topic/theme you decide, the way I tend to go about it is throw ideas back and forth pick one (usually two so we both get content) and start writing it in Google Docs. Now Docs here will be so helpful, it means you can both see what the other is writing, and you can bounce ideas off of one another.
Look, if you want to collab with someone, just reach out to them. The worst you’ll get is a no or no response. Ahem, as for guest posts just have a look around. I accept Guest & Collaboration Posts and there’ll be others out there who do too, you just gotta ask. There’s people out there, waiting for a guest post…so what are you waiting for hm?
Ok all, Guest/Collab posts. Do you enjoy doing them? If you have any other questions on this topic, which I may have missed, leave me them in the comments. I’ll do my best to get round to replying to them asap.
As always, any questions or any topic you’d like me to cover let me know in the comments!