Supporting authors is something we all strive to do, whether its through a review, shrieking about a book all the time. Or you know…a blog tour.
Wait hold on Clo, what’s a blog tour? Well, let’s do a brief recap of what they are before we get into this content type!
Blog Tours –
Definition: signing up to a Blog Tour is where you agree to having a post promoting a book, on your blog. You may get given an ARC to read, so you can review it as part of the Blog Tour. It varies from tour to tour.
Pros: you can promote authors, read books
Cons: if you do a lot of them people won’t be interested in your blog, you’re literally stocking up on promotion posts which is fine. But the blog is your space, so put some YOU in it!
Stats: usually high, it is a blog tour after all
How can I be part of a blog tour? Do I need to be a big blogger to join in? How many should I sign up for? All of these questions shall be addressed in today’s post, along with why I’ve only done one blog tour to date.
A Blog Tour Is….
Blog Tours are created to promote a new release, spreading the word out about a book. The tour as such, is derived from several blogs taking part in the promotion stage, thus Blog Tour is born. The book tours the blogs, the readers tour the blogs…or not in some cases.
The important thing to remember here is, being part part of a Blog Tour can be a great thing, promoting a book, supporting an author. I know many book bloggers who enjoy Blog Tours, since they enjoy supporting authors and/or their favourite book/series.
“A blog tour is a set amount of time, usually a week or two, in which your book will be promoted across various websites and blogs. The dates are set in advance; each blog knows what material it will be posting, and the content should be unique to each blog.
This can be confused with a “blog blitz,” which features various blogs all posting the exact same content at the same time. A blog tour should consist of original content, with a focus on higher trafficked sites.” ~ source Penguin Random House
The extract from the post on Penguin Random House, is super useful, whilst it’s written for authors. I think it’s definitely interesting, if you want to get a better insight into Blog Tours. It also nicely told us, the difference between a tour and a blitz.
How Can I Join A Tour?
Tours are typically organised by an authors marketing team, although with Indie authors I’d imagine they organise them on their own. A tour can also be organised by a blogger as well, it’s been known to happen.
In terms of joining up, check twitter, google as well can help pull up upcoming tours you may want to sign up for. If there’s a specific book coming out, you’d like to be part of the blog tour for, then I’d suggest keeping an eye on that authors socials.
For a more thorough look into this check out Ashley @ Noze Graze for her post on How To Participate in Blog Tours
Do I Need To Be A Big Blogger To Join In?
No. At least not in my mind, that was what I’d thought originally when I requested to be part of the Wild Hunger Blog Tour…(also the first and only tour to date I’ve been part of). Back then I had less than 300 followers I believe, but the thing is I wanted to be part of the tour, because I adored the authors books. I love Chloe Neill’s writing – I could go on about it for eons.
Stats are nice to look at but you can’t make someone enthusiastic, about a book they don’t actually have an interest in. I’d definitely say don’t shoot yourself down before you’ve even tried. If you want to be part of the Blog Tour because the book interests you, or you’re part of the minority it’s representing etc, then you have a shot in my eyes.
Meaning to other people you will also have a shot, of course with larger and more popular books/authors they may overlook a smol book blogger simply because a lot of the time they care about stats. (too much in my opinion because wow numbers are numbers, and that doesn’t compare to letting someone smol be part of a tour, if the book represents them somehow)
Alas we digress: smol, medium, big it’s ok. You’re still allowed to request to join in/sign up. No one’s going to tell you that you’re not “big enough” – if they do you can tell them to kindly find the door and leave. Numbers aren’t everything.
Wait Clo…Why Have You Only Done One Blog Tour?
Honestly? They’re not something I’m overly interested in, unless I’ve read something by the author beforehand and/or the book captures my attention for some reason. I like scheduling things in advance, I enjoy putting my own content out here, on my blog.
That’s not to say I don’t want to support books and new releases, I do but I do it my own way, which is usually blog hopping to fellow bloggers posts.
I read a lot of backlist books, reading is my escape and blogging is a creative outlet for me. I also suck at working under pressure…I don’t want to let others down. If I let myself down then that’s fine, but considering we typically would have to read the book for the Blog Tour I just wouldn’t be able to commit to that.
Since I’d need a physical ARC as I can’t read ebooks. Both because I don’t have a device to do so (my phone isn’t an option) and I struggle to connect with the story as an eBook.
What was different about Wild Hunger you ask? It’s the first book in the spin off to one of my all time favourite series, I couldn’t pass up the opportunity ok. That’s how I approach Blog Tours in general, having said that I tend to never know when they’re going on.
What are your thoughts on Blog Tours? Have you taken part in any? Do you remember the first one you took part in, what was it like?
As always, any questions or any topic you’d like me to cover let me know in the comments!