Book Blogging 101: The Basics

No matter your niche, there are some basic things, which apply to all blogs. Including: blog name, blog URL, theme, overall appearance and the platform you choose to have your blog on.

This is going to be a brief rundown on the things you should be considering, when making your blog, these points are focused towards people wanting to start a book blog. So, let’s get into the basics.

Blog Name & Blog URL

Blog Name = what you want your blog to be called
Blog URL = your blogs address (usually starts with https://)

My Blog’s Name = Book Dragons
My Blog’s URL = 

Your URL and blog name should ideally be the same, this makes it super obvious that your blog name is the same as your URL. Instead of having the URL and name different, it causes a guessing game to happen usually, with not everyone sure of what your name is. 

However the URL you’re after, may not be available, which is why you’ll need to research these things below. 

  • Are there other blogs which already have this name?
  • Or do they have names similar to mine which may cause confusion?
  • Try and keep it short, concise and not full of numbers 
  • Make your name reflect what your blog is about e.g include word/s relating to reading/books it’ll be easier for people to stumble across your blog


WordPress – this is a really common platform among bookbloggers it’s limited on the free plan though, if you like going to town with customisation. But if you’re just starting, it’s useful because you have a variety of themes to choose from, the commenting system is nice and you’ll get a fair amount of traffic.

Blogger – I know a lot of bookblogger who started back in 2012 and around that time, around that sort of time Blogger was the platform to be on. Whilst there are still a lot of bloggers on here, and you can customise to your hearts content. The platform isn’t updated. WordPress undergo’s updates as do the themes. Blogger still looks the same, as when I used it back in 2014.

Wix – hmmm don’t use this one, you may think it’s a good move, it’s not. As a blogger myself, I actually hate blog hopping to a Wix site cause the loading speed takes forever, and I just really don’t like the site as a whole

In short, you should be deciding probably between WordPress and Blogger for your platform. People who are on Blogger though, have been known to move over to WordPress so maybe go for WordPress and save yourself, the hassle of the move later? Just a thought.


I can’t speak on Blogger, but I know on WordPress you have a variety of themes to pick from even on the free plan. The key is knowing what you want. Ideally, I’d go for a theme which allows right side bar and widget space. Also the ability to have excepts show up on your home page.

No one wants to read a whole post, on your home page, if they just want to scroll and see what sort of content you post. So either have a theme which allows excepts to be enabled, or add the Read More tag into your post. 

Overall Appearance

Like it or not, we’re visual creatures. Pretty book covers make us drool and stay…it’s the same with blogs. If your blog is somewhat aesthetically pleasing, you’ll get more people sticking around. As well it being easy to navigate…that means don’t over do it with the widgets. You don’t need everything in your sidebar.

Consider these things for your blogs appearance:

  • Colours (are they too bright? too similar? do they look nice?)
  • Fonts (can you read what you’ve written in the font? general rule of thumb is avoid decorative fonts and most script fonts)
  • Is it easy to navigate?
  • Is the sidebar/footer already cluttered? (if yes, declutter now)

So there’s your quick run down on the basics of setting up a blog. I hope this has helped you, if I’ve missed anything let me know in the comments! Also if you have any questions, or things you’d like me to cover. Go ahead and leave them in the comments.

If you want to support me and other book bloggers consider donating to my Ko-Fi page. To find out how I’ll use the donation/s, read this post.


32 thoughts on “Book Blogging 101: The Basics

  1. Nice post!
    But Clo, you forgot blogspot!! I love how you just go « PLEASE dont go for wix. Nobody likes wix » 😂😂

    Short and sweet blog name.. mh. I totally didn’t went for the best one out there with my lenghty one, haven’t I? To be fair even my name is quite long so ehh 🤷🏽‍♀️

    Liked by 1 person

    • Hmmm blogspot is blogger? from what I remember, blogspot is lblogger cause that’s how it appears in the URLs. I could be wrong.

      I mean…we don’t like wix. xD

      yeah yours is a wee bit long but hey, it works once you know it you tend to remember yours so you’re all good! ❤

      Liked by 1 person

      • Oh eeeeh.., is it!? I have no idea 😂
        Nope, we dont ahaha I tend to be a little « errrh » for anything that isn’t wordpress.. as mostly you need a google account or SOMETHING and im like well… will they even figure out who I am?

        Yaaay! ❤️

        Liked by 1 person

  2. Great post sis! I know this post will help lots and lots of bloggers. I also picked one or two tips that will help me on my redesign so thank you so much. I REALLY WISH I GOT TO READ THIS POST WHEN I STARTED. I’m fortunate I chose wordpress as my platform (I almost went for weebly but it was difficult to use) because I also think it’s the best option.

    Liked by 1 person

  3. I’ve constantly debated whether my current theme was the most practical or aesthetically-pleasing for my blog. I didn’t know which was more practical for the readers: to have a whole post showing in the homepage or have excerpts of each post instead. Now I’m testing out different themes that features post excerpts for my blog. Great post! This has been really helpful for me, thanks! ❤

    Liked by 1 person

      • I’ve tried doing that with my previous theme but I constantly forget to add the read more tag. I’ve changed themes now though, to something that offer excerpts. I wasn’t sure at first about how it looks but I’m warming up to it now, especially since I’m reassured with not having to worry if I forgot to put the read more tag or not. 🙂

        Liked by 1 person

    • Wix takes a long time to load in terms of loading your site and its harder to comment on there. Because of this you’ll find it harder to get traffic to your blog, as ppl generally won’t wait long for a site to load.

      If you want me to explain this further to can do but it’ll be later on today as I’m in college rn. I’d highly recommend you switch to WordPress though, also don’t panic just breathe you’ve not published anything yet 😊💕

      Liked by 1 person

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